{"id":17958,"date":"2022-11-27T14:33:59","date_gmt":"2022-11-27T14:33:59","guid":{"rendered":"https:\/\/intiaudiovisual.com\/psychology-color\/"},"modified":"2023-05-19T22:24:55","modified_gmt":"2023-05-19T22:24:55","slug":"psychology-color","status":"publish","type":"post","link":"https:\/\/intiaudiovisual.com\/en\/psychology-color\/","title":{"rendered":"Psychology of color"},"content":{"rendered":"\n
In color psychology, studies have shown that humans associate colors with certain qualities and feelings.<\/strong><\/p>\n\n Colors convey emotions, ideas and values to the viewer.<\/strong><\/p>\n\n And that is precisely what is sought after in photography, visual arts and marketing, it is what is expected from color.<\/p>\n\n But different colors produce different effects, often opposite emotions.<\/p>\n\n This is because a color never acts independently, it will always be surrounded by other colors that complement it, giving rise to different emotions depending on the situation and context.<\/p>\n\n That is, the same color will certainly have a completely different effect when combined with another heat.<\/p>\n\n In addition, the same feeling can be produced by different colors, only at different scales. In the following section we will name those in which each is most dominant.<\/p>\n\n And the context in which the color is found will be the factor that most determines the transmission of one or another feeling, idea or emotion in the viewer.<\/p>\n\n With this in mind, let’s see below, according to color psychology, what each color conveys<\/strong> and learn how to use them in marketing, film or other visual arts, to express to the viewer what you want in the best possible way.<\/p>\n\n A large part of the success of the visual arts, in addition to creativity, is the knowledge learned and its correct application.<\/p>\n\n Those who know the psychology of colors and their expressions have a great advantage over other artists<\/strong> or companies.<\/strong><\/p>\n\n Note: The results that we will see below are data provided by psychology (Heller, E. (2004). Color psychology: how colors act on feelings and reason. Editorial GG) are the result of surveys of European citizens. They might be interpreted differently in other cultures.<\/em><\/p>\n\n However, as a general rule,<\/strong> a color will generate more sensation of closeness if it is warm, and more remoteness if it is cold.<\/strong><\/p>\n\n It will also depend on the position at which the color is located,<\/strong> regardless of whether it is warm or cool in nature.<\/p>\n\n The farther away it is from the point of view, the more bluish it will appear and, therefore, the colder and farther away.<\/p>\n\n In the same way that fire only warms you if you are close to it, red only transmits warmth if you perceive it close to you.<\/p>\n\n It is the coldest and is a primary color, which means that it is not the result of mixing any color, it is pure. <\/p>\n\n According to the psychology of the color blue<\/strong><\/a>, it is the only color associated only with positive feelings, specifically those that are usually demonstrated with the passage of time. <\/strong> <\/p>\n\n Sentiments conveyed:<\/strong> Sympathy, harmony, fidelity, friendship, trust, greatness, intelligence, <\/p>\n\n Ideas expressed:<\/strong> Color of the eternal, the divine, the distant, fantasy, science, sportsmanship, independence, peacefulness, introvertedness.<\/p>\n\n Emotions it generates:<\/strong> Happiness, joy<\/p>\n\n It is the color of passions, of love, and if combined with black, of hate. The psychology of the color red<\/strong><\/a> is interpreted in the following ways:<\/p>\n\n Feelings conveyed:<\/strong> Danger, passion, aggressiveness, hatred, love<\/p>\n\n Ideas it expresses: <\/strong>Of royalty, communism, dominance, urgency.<\/p>\n\n Emotions it generates: <\/strong>Joy, anger, fear.<\/p>\n\n In recent years, the color pink has become increasingly popular and has been used in various contexts. But, in the psychology of the color pink<\/a><\/strong>, what is behind this enigmatic shade? <\/p>\n\n Feelings it conveys:<\/strong> Sweetness, calm, love, serenity.<\/p>\n\n Ideas expressed:<\/strong> Femininity, romance, childlike, powerful.<\/p>\n\n Emotions it generates:<\/strong> Joy, relief, satisfaction.<\/p>\n\n Let us now explore the psychology of the color gray<\/a><\/strong>, this undervalued color:<\/p>\n\n Feelings it conveys:<\/strong> Loneliness, sincerity, boredom, despair.<\/p>\n\n Ideas expressed:<\/strong> Neutrality, impartiality, wisdom, knowledge.<\/p>\n\n Emotions it generates:<\/strong>Sadness, depression, calm, despair.<\/p>\n\n Themeaning of the color green<\/strong><\/a> is very varied and depending on the context it can have a positive or negative connotation. The most common, according to color psychology, are the following:<\/p>\n\n Feelings it conveys: <\/strong>Envy, jealousy, greed<\/p>\n\n Ideas expressed:<\/strong> Color of earthiness, nature, growth, fertility, new beginnings, wealth, abundance.<\/p>\n\n Emotions it generates:<\/strong> Tranquility, satisfaction and relief.<\/p>\n\n According to the psychology of the color yellow<\/strong><\/a> what does the color yellow really evoke?<\/p>\n\n Feelings it conveys:<\/strong> Optimism, caution, agitation, warmth.<\/p>\n\n Ideas expressed:<\/strong> Illness, death, dawn, cowardice.<\/p>\n\n Emotions it generates:<\/strong> Happiness, energy, fear, anxiety, frustration.<\/p>\n\n This pure color represents quite a few things and it’s up to you how you use it, but what are the meanings of the color white<\/strong><\/a> really?<\/p>\n\n Feelings it conveys:<\/strong> Coldness, purity, loneliness, hope.<\/p>\n\n Ideas expressed:<\/strong> New beginnings, innocence, cleanliness, authority and honesty.<\/p>\n\n Emotions it generates:<\/strong> Calm, tranquility.<\/p>\n\n Brown is a color that is often overlooked, as it is not as striking as other colors, but it really has its own many qualities. Let’s see what the psychology of the color brown tells us:<\/p>\n\n Sentiments it conveys:<\/strong> Modesty, simplicity, seriousness<\/p>\n\n Ideas expressed:<\/strong> Hardiness, fertility, nature, earth, stability, reliability and trust.<\/p>\n\n Emotions it generates:<\/strong> Sadness, depression, calm, comfort.<\/p>\n\n Do you know the meaning of the color purple<\/a><\/strong>? Let’s list what the psychological studies tell us:<\/p>\n\n Feelings it conveys:<\/strong> Creativity, imagination, mystery.<\/p>\n\n Ideas it expresses:<\/strong> Luxury, wealth, royalty, wisdom, spirituality, etc.<\/p>\n\n Emotions it generates:<\/strong> Sadness, pity, calmness, connection.<\/p>\n\n Have you ever wondered what the psychology of the color orange<\/strong><\/a> says? Or what kind of feelings does it evoke? Let’s talk about these associations:<\/p>\n\n Feelings it conveys:<\/strong> Success, kindness, positivity, productivity.<\/p>\n\n Ideas expressed:<\/strong> Achievement, self-expression, communication.<\/p>\n\n Emotions it generates:<\/strong> Happiness, joy, confidence, self-esteem.<\/p>\n\n Used in many areas due to its many positive associations. But what exactly is the meaning of the color gold?<\/p>\n\n Sentiments it conveys:<\/strong> Prosperity, victory, opulence, well-being.<\/p>\n\n Ideas expressed:<\/strong> Wealth, success, luxury, materialism, knowledge.<\/p>\n\n Emotions it generates:<\/strong> Selfishness, greed, happiness, warmth, calmness.<\/p>\n\n From what we’ve seen, this color doesn’t seem to get all the love it deserves. Often overshadowed by its more popular cousins, such as gold and bronze, it goes largely unnoticed.<\/p>\n\n So, according to our findings, let’s see what the psychology of the color silver says.<\/p>\n\n Feelings it conveys:<\/strong> Coldness, mystery, purity, relaxation, compassion.<\/p>\n\n Ideas expressed:<\/strong> Elegance, sophistication, luxury, quality, realism.<\/p>\n\n Emotions it generates:<\/strong> Sadness, calm, intrigue.<\/p>\n\n If you’ve ever wondered what the color indigo represents, don’t worry, you’re not alone. Let’s take a quick look at what the psychology of the color indigo<\/strong><\/a>tells us. Take note!<\/p>\n\n Feelings it conveys:<\/strong> Melancholy, loyalty, honesty, understanding.<\/p>\n\n Ideas expressed:<\/strong> Contemplation, introspection, wisdom, magic and the supernatural.<\/p>\n\n Emotions it generates:<\/strong> Sadness, relaxation, motivation. <\/p>\n\n This color has numerous emotions and feelings associated with it. So what does the psychology of the color lilac<\/strong><\/a> really say about it. We tell you:<\/p>\n\n Feelings it conveys:<\/strong> Intuition, success, serenity.<\/p>\n\n Ideas expressed:<\/strong> Renewal, spring, femininity, bad luck and fortune.<\/p>\n\n Emotions it generates:<\/strong> Energy, motivation, alertness.<\/p>\n\n Used throughout history for its calming properties, what is it about it that makes people feel so at ease? Let’s now talk about the psychology of the color lavender<\/strong><\/a>, the feelings, ideas and emotions it produces. <\/p>\n\n Feelings it conveys:<\/strong> Freshness, clarity, confidence.<\/p>\n\n Ideas expressed:<\/strong> Elegance, magic, lightness, spring, professionalism.<\/p>\n\n Emotions it generates:<\/strong> Calmness, positivity and happiness.<\/p>\n\n
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<\/p>\n\nFeelings and meanings of colors<\/h2>\n\n
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<\/p>\n\nBlue<\/h3>\n\n
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<\/p>\n\nRed<\/h3>\n\n
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<\/p>\n\nPink<\/h3>\n\n
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<\/p>\n\nGray<\/h3>\n\n
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<\/p>\n\nGreen<\/h3>\n\n
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<\/p>\n\nYellow<\/h3>\n\n
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<\/p>\n\nWhite<\/h3>\n\n
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<\/p>\n\nBrown<\/h3>\n\n
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<\/p>\n\nViolet, purple or purple<\/h3>\n\n
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<\/p>\n\nOrange<\/h3>\n\n
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<\/p>\n\nGold<\/h3>\n\n
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<\/p>\n\nSilver<\/h3>\n\n
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<\/p>\n\nIndigo<\/h3>\n\n
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<\/p>\n\nLilac<\/h3>\n\n
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<\/p>\n\nLavender<\/h3>\n\n
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<\/p>\n\nMauve<\/h3>\n\n
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